Chevy Rough
Chevy Rough delivering a seminar to a group of runners

// Seminars

Seminars That Change How Runners Run.

Group sessions for runners who want to understand what they're doing and why. Public seminars across the UK. Private bookings for gyms, clubs, and brands. Delivered from London to New York to Tokyo across 10+ years.

// What a Seminar Is

Group Teaching. Same System I Coach 1:1.

A seminar is the group version of what I coach individually. The same frameworks, the same diagnostic lens, applied to a room instead of one runner. People leave with something they can use on their next run.

Group Format

Usually 10 to 40 runners. Small enough to be interactive. Large enough to feel like a community.

60 Minutes to Multi-Day

Single-topic talks, half-day workshops, full programmes across a weekend. Format scales to what you and your audience actually need.

Anywhere in the UK

Public seminars run across the UK. Private bookings at your venue, anywhere. International on request.

Built to Apply, Not Remember

Some seminars go deep on one topic. Others cover several across a day. All of them are structured so you can use what you learn on your next run — not three months later.

// What I Teach

Examples of What I've Delivered.

Each seminar is built around a specific problem your runners actually have. Here are six I've delivered recently. Custom topics on request.

Mile 1: How to Start Running (and Keep Running)

For:

New and returning runners who keep starting and stopping.


You'll Learn:

Why most beginner running plans fail by week 3 (and what to do instead)

How to pace yourself when you don't yet know what "easy" feels like

The simple structure that turns "trying to run" into "I'm a runner"

Running for Hyrox & CrossFit: How to Add Running Without Wrecking Your Training

For:

Hybrid athletes whose running is the weakest link on race day or in class.


You'll Learn:

How to build running fitness without compromising your strength work

The pacing rules that separate finishers from people who blow up in the run portions

A weekly structure that lets you train both seriously

Breathing for Runners: Why You're Gasping and How to Fix It

For:

Runners who get out of breath at paces that shouldn't feel that hard.


You'll Learn:

The three signals that tell you whether you're breathing right

Why "nose versus mouth" isn't actually the question

A framework that lowers your effort at the same pace

Marathon 101: How to Actually Make It to the Start Line

For:

First-time marathoners and anyone who's tried before and broken down.


You'll Learn:

Why most marathon plans fail (and the one variable they ignore)

How to structure your training when you have a job, kids, and a life

The non-running work that keeps you healthy through the build

Training When Life Is Hard: Keep Running Through Stress and Work

For:

Working professionals whose training falls apart whenever life gets busy.


You'll Learn:

Why discipline isn't the answer (and what actually is)

How to read your week and train accordingly

The framework I use with senior professionals in Canary Wharf

Running Past 40: How to Train for the Next 30 Years, Not the Next PB

For:

Runners in their 40s and 50s who want to keep running for decades, not just chase the next race.


You'll Learn:

Why the training that worked at 30 will break you at 45

The strength and mobility work that protects you from the injuries that end most older runners

How to read your own state and disconnect from the data that's running you

These are examples. Tell me the problem your audience has and we can build a seminar around it.

// In Action

London. New York. Tokyo. And Anywhere in Between.

Chevy Rough leading a running seminar with St Paul's Cathedral in the background, London
Chevy Rough delivering a seminar to ASICS runners in Tokyo
Chevy Rough leading a group warmup on Olympic Boulevard, Los Angeles
Chevy Rough teaching nasal breathing drills to runners

From street corners to studios, from 10 runners to 200.

// Upcoming

What's Coming Up.

No Public Seminars Scheduled Right Now.

Join the waitlist and I'll let you know when the next one drops. Public seminars run across the UK throughout the year.

I'll only email when there's a seminar to announce.

// Private Seminars

For Gyms, Clubs, and Brands.

If you run a space where people train, your members are running outside of it. Most of them have never had anyone watch them run, check their breathing, or answer the questions Google won't. A private seminar gives them exactly that. At your venue, for your community. Brands book me to deliver the same for their customers.

"

This changed how our members approach running almost immediately. Better pacing. Less panic. More confidence across classes.


Derek Garner

Owner, CrossFit Bosham — after booking Chevy for a member seminar

01

Tailored to Your Members

Built around what your members actually need. Mostly runners? Mostly Hyrox? Mostly returning from injury? The seminar adapts.

02

Delivered at Your Venue

I come to you. Anywhere in the UK as standard. International on request.

03

Follow-up Resources

Every attendee leaves with materials they can apply on their next run. Some of them turn into 1:1 clients afterwards.

// What You Get

You Leave With Something You Can Use.

A framework, not a recap. You'll understand the system behind whatever the seminar topic is. Not a list of tips you'll forget by Wednesday.

Demonstrations you can copy. Whatever's being taught, you'll see it done and try it yourself before you leave.

A reference sheet. A simple one-pager to take away. So you don't have to rely on memory.

Q&A time built in. Bring the question you've been Googling for months. We'll answer it in the room.

// Who This Is For

Who Should Come.

Runners who put the hours in but can't shake the feeling they're missing something. People who've Googled the same question fifty times and still don't have a good answer. Members of gyms and clubs whose coaches are great at strength or class formats but don't go deep on running. Brand customers who want practical education, not marketing.

If you can hold a 5k pace, you can attend. If you're new to running, the seminar will meet you there. If you've run marathons for 20 years, the seminar will still teach you something.

// Book a Private Seminar

Tell Me About Your Organisation.

The more detail you give me, the better the response. I reply within 48 hours, personally.

// Your Instructor

The Person Delivering the Seminar.

I walked into Credit Suisse at 18 and spent 17 years selling across finance, professional services and digital. Different industries, same pace. The whole time I was running through it, then trying to figure out why my running kept breaking.

Now I coach senior professionals 1:1 in central London. Over 10,000 hours of coaching delivered. Featured on BBC One alongside Prince William. Former ASICS Global Ambassador. Seminars delivered from London to New York to Tokyo over 10+ years.

The seminar is the group version of what I coach 1:1. Same frameworks, same diagnostic lens, applied to a room.

More about how I work →
Chevy Rough, running performance coach

// Want More Than a Seminar?

The Seminar Gives You the Framework. Coaching Applies It.

If after a seminar you want the same thinking applied to your week specifically, the Diagnostic is the entry point. Two hours, in person, in central London. You leave knowing exactly what to work on next.

Apply

1. Fill in a short application form.

2. I review it personally and email you back within 1-2 working days.

3. We book a discovery call to talk it through.

// Common Questions

FAQ.

// Book a Seminar

Your Next Run Could Be Different.

Join an upcoming public seminar, or book a private one for your organisation. Either way, your members will leave with something they can use.

Or message me on WhatsApp.